Who We Are

We are an education enrichment partnership that designs and delivers learn-by-doing courses to open young people's minds to the world of business & enterprise

What We Believe In

We believe in developing an entrepreneurial mindset and giving young people the skills, knowledge and aspirations they need to be successful in our fast-changing world of work.

Who We Reach

Reaching over 3,000 children aged 9 - 18 and growing, we work with schools, charitable organisations and businesses. 

What's The Need and Where's The Proof


Enterprise, Experience and Employability

Stride helps to fulfil the call from Ofsted, the DfE and business organisations to incorporate creative enterprise and work-readiness skills into the national curriculum.


Practical, Purposeful and Proven

Stride’s children have launched 200 mini-businesses raising a profit of over £15K for schools and charities, with a significant improvement recorded in their employability skills after completing the course.

Our Founders

Stride was founded by Nikki de Bruin and Elena Macia, both MBA graduates with over 27 years of business experience between them.


To put it simply, we are passionate about business and enterprise and the idea of imparting our valuable skills and knowledge with the UK's future generations.

Nikki de Bruin

Nikki has worked acoss industries in training and development, commercial management and human resources. She has acted as advisor to pupils participating in Young Enterprise and was awareded a gold medal for her post-graduate MBA.

Elena Macia

Elena has worked as a Management Accountant.  She speaks Spanish and French and taught English as a foreign language.  She facilitated La Josie Ronde French classes and volunteered as an IT skills trainer for Age UK.  Elena qualified as a CIMA Accountant and holds an MBA from the London Business School.

Our country’s economic growth relies heavily on growth from small to medium sized businesses which account for 99.9% of the private sector companies and provide 60% of private sector jobs.


Lord Young’s Enterprise for All Report calls for the creation of a lifelong experience of enterprise in education that is captive and meaningful to young people, continuous throughout primary and secondary school.


Research by The British Chambers of Commerce shows that “many businesses think more can be done to better prepare young people for the workplace. Key areas that need addressing are improving ‘soft skills’ such as communication, team working and resilience, as well as better careers advice and engagement with business in schools.”


'Putting entrepreneurship at the heart of UK education is absolutely vital to ensuring that future generations nurture and foster a new wave of bright, creative, determined entrepreneurs who can light up the economy and drive us forward to renewed prosperity and success.' Shalini Khemka, CEO at E2Exchange.


Kent University lists the top 10 skills that employers want as:  verbal communication, teamwork, commercial awareness, analysing and investigating, initiative/self motivation, drive, written communication, planning and organising, flexibility and time management. 

Follow us on Twitter to keep up to date with our projects and all things enterprising.

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